5 Types of Content You Can Use to Build an Adsense Website

When constructing a website or blog in order to make money with Google Adsense one question that people often have is, "What Kind of Content Should I Put Up?" In this article we will review 5 unique types of content you can use on your Adsense website to help draw in more visitors and keep them interested once they arrive.

Choosing content for you site is something you will want to give close attention to depending on your niche or target market. The main thing is that you should choose a niche you are familiar with so you can relate with your audience. For instance, if you’re talking about snowboarding it's because you are a snowboarder. Since you are knowledgeable about snowboarding you know what other snowboarders are like, what they want to know and what they find entertaining. Once you know that, you can decide about which types of content will best serve their needs and how to go about finding or creating it.

Here are 5 categories to get you started with your content brainstorming:

1. Editorials
2. Feature articles
3. News stories
4. Reviews of products, books, etc.
5. Interviews

#1 - Editorials

Editorials are the opinion of someone who’s seen as an expert in the field (this could be you or a guest contributor).  This makes for interesting content because people like to respond to it, either by agreeing with or opposing the writer. This can make for an exciting page, and you’ll probably have to moderate it.

Give your people a way to make their views known; put up a bulletin board or guest book on your site. People will come back to read other responses to their comments and you can use this feedback from your audience by incorporating it into a follow up article in the future.

#2 - Full-length Feature Articles

This is the most common and in many people’s opinion one of the best forms of content for an Adsense website. Depending on what your site is like, the articles could be long or brief, formal or chatty, technical or entertaining.

Here are some tips for writing articles:

• Keep it short.  While there aren't any hard and fast rules, you should keep these articles below 1200 words. If they are longer, make them into multi-part features. People hate to have to scroll down a lot on a web page.
  
• Your Articles should be relevant to your site (meaning they relate to your niche).
  
• Articles must educate, entertain or inform the audience reading them.
  
• Refrain from rehashing an article you've read somewhere else. By publishing something that’s new, you up the value and credibility of your site.

How to get articles for your site:

1. Offer to pay guest authors for their work. A guest author could be someone you found on your bulletin board who happens to write well.
   
2. Exchange articles with the guest author’s site. Your site visitors benefit by providing them with another point of view. And you might just gain some new regular visitors.
   
3. Hire a ghostwriter to write articles for you in exchange for cash. You can find many ghostwriters on sites such as Elance.com. 

What about reprint articles?

You can borrow articles from article directories like EzineArticles.com and place them on your website or blog as long as you give the author credit and include their about the author box. In fact, many people write articles for others to use simply because they obtain links back to their own website (Read our Article Marketing section for more information about this).

#3 - News Stories

Your site can become a news source for the latest developments and happenings in a certain niche area by providing timely news on topics of interest to your readers. I’m not saying you can be the next CNN or Fox News, because that takes building a huge operation. With that said, what you can be is the CNN of the midget wrestling world, or the ABC News of the rock climbing community. 

What you’ll want to do is create a separate section of your site to deal with industry news or devote an entire site to news updates. There are many ways of presenting news:

• As a feature article
• As short news clips, with a link to the full story
• As news stories, where each item is explained at length

So how do you get news about your topic?

• Subscribe to eZines on your subject or topic
• Sign up for e-mail news delivery services
• Register to get regular press releases on your topic
• Surf the web for new news items
• Get news from newspapers, magazines and books
• Go to workshops or seminars and write about what you see and who you talk to

#4 - Reviews products, books, etc. relating to your niche

Reviewing other people's products or books is another great way to pull your audience in and give them the information they are looking for. You would be amazed how many people will hear about a product from someone and then go straight to their web browser and search for a review on that product before they decide to make a purchase or not. This can work out to your advantage in several ways.  First, it brings visitors to your site and second, you might even earn a commission from them purchasing that product through your affiliate link or Google Adsense ad on your website.

#5 - Interviews

Do you know any experts in your niche? Get a hold of them and see if they would be interested in conducting an Interview. Since this is free promotion for the expert, many times they will provide you either a phone interview or fill out a questionnaire you send them. You can then post the interview (audio, video or written) on your website. It's a win-win situation for both parties. The expert gets free promotion for their products and you get to offer an exclusive interview with a well respected authority in your chosen niche.

In closing, we have covered several types of content you can use to create a Google Adsense cash producing website.  Now all that's left for you to do is get back to your website or blog and start putting down content. Remember to stay niche targeted and keep your information focused on one subject. Sprinkle in your Adsense ads, continually update your site and see what happens over the next few months. Best of luck!