How To Build A Content-Rich Adsense Website

Before we get into how you build a content-rich website we first need to answer the question why?  The short answer is that a content-rich site keeps your visitors hanging around for awhile, it makes them come back for repeat visits, and they tell their friends about that site which brings you even more visitors.

So how does this benefit you as an entrepreneur trying to make money with Google Adsense?  Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two.  Thus, while they’re reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround the articles they are reading.  And if people start to realize that a certain site has quality content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new.

The worst thing in the world to have is a stagnant website that never changes. People will visit it exactly twice—the first time to check it out and the second one to see what’s changed.  When they find out it hasn’t changed, they most likely won’t come back.

What are Content-Rich Sites and Why Have One?

A content-rich site is one that has contains lots of informative articles, usually centered on a single theme.  Most sites can’t quite pull off being Wikipedia so they specialize in one particular demographic or niche.  For instance, if you were interested in cats and wanted to target cat owners for your Adsense marketing you could create a site with the following articles.

• How to figure out what kind of cat you want
• Where to get a cat
• How to deal with a new kitty
• Life stages of a cat
• House-training cats
• Cat training
• What to feed cats
• Whether to get more than one cat
• How to socialize cats with dogs
• Exercise needs of cats
• Common cat ailments and when to go to the vet
• Cat nutrition
• Taking your cat on a trip
• Getting a pet sitter or boarding your cat if you don’t take him on a trip

The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes.  This means you want to stick to articles of 250 to 750 words.  To give you an idea of how many words this is, a single page in a published novel has about 300 words.

Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world. It is to have a site that people will come back to so that they will see the Google AdSense ads and click on them so you can start getting checks in the mail. 

You might think its lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content. In order to make money from Google AdSense, you need to grasp that concept.  Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs, but unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary.  The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, educational, funny or just plain old entertaining.

I know the notion of creating your very own content-rich website might be a little intimidating but it's really not as hard as you might think. You don’t have to be a good writer to have quality content on your site.  In fact, you don’t have to be a writer at all. There are plenty of successful people who make a lot of money from Google AdSense and they don’t write a word of content.  Instead they hire writers or have guest writers (we'll talk more about that in a bit).

Anyone can create a content-rich Website by following a few key points:

• Have some discipline—maintain your site.
• Update that site often.  Having a schedule is best.
• Be able to beg, borrow, or commission content

Discipline is key

To create a content-rich Website, you need to hone your focus and your self-discipline.  I don’t have to tell you how incredibly easy it is to waste hours, even days, just surfing around the web from one site to another.  You can’t let yourself get distracted like that or you won’t accomplish anything.  Start with setting a limit to surfing for fun so that you limit your searches to sites and resources that are relate very directly to your site's subject.

Discipline also applies to creating creation. Successful writers can’t afford to wait for inspiration to strike before starting work. Instead, they develop a writing schedule for themselves and they stick with it like it was their job—since it is.  As one famous writer said, “I write when I feel like it.  And every morning at 9am, I make sure I feel like it.”  Schedule a time for yourself to sit down at your desk and write.

You will also need to develop another schedule for when to add content to your website, and then follow that schedule religiously. Make a commitment to yourself and follow through with it.  But what if you just aren't a writer?  No worries - Just hire someone.  Go to Elance.com and post a project to write 20 articles of 300-600 words each for $5 to $10 each.  You’ll find someone, trust me.

Regular updates are critical to your site

Regularly updating or modifying your site content gives you a big advantage over the competition. Web surfers will keep on coming back to your site if they notice that there’s always something new to see, learn, or enjoy each time.