4 Big Things Your Articles Must Have to get Results

Articles have been known to be the driving force in bringing traffic to a website. Articles are a factor in giving sites high rankings in search results pages. The higher a site ranks the bigger slice of the traffic pie it gets. Of course more traffic means more profits and opportunities.

But making article marketing work for you is not just about writing a bunch of articles and submitting them around the Internet; there are a few big things you need to pay attention to before you start submitting. A well written article will catch the eyes and interest of your potential customers and keep them coming back for more.

Here are some tips to help you and assist you in creating your articles. These are four important things all articles must have to be successful and helpful in making your site a profit earning and highly trafficked site.

#1 – Use the right keywords and keyword phrases

An article must always be centered on the keywords and keyword phrases that relate to your product, service, and website. When people jump online some are merely wasting time while others are looking for something specific. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. dog training, cold sore, tax lawyer, etc).

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain a dog training site, you want to provide articles about cars dogs and training dogs.  So before you publish or submit that article make sure the keywords relate to what you are promoting on your website.

#2 – Check your keyword density

Know that you have keywords and keyword phrases that are related to your website it's important that you use them enough times. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have at least a 3 to 7 percent keyword density in their content for search engines to rank a site high in their search results.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. A low number may be ignored by the search engines altogether.

#3 – Provide quality content

Having good keywords and keyword density isn't everything that is needed to produce a search engine and reader friendly article.  It's also important that your articles entertains people as well as provides good information to help people find what they were looking for. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you they will be able to trust you and your products.

#4 – Link the article back to your website

Whenever you submit an article to an article directory you want to make sure and provide a great "about the author" box that tells your readers who you are and how they can get more information about you and your subject.  While it is usually not feasible to promote your products or services inside the article, the "about the author" box is you little place to plug your website. If people like your articles, they will most likely click on the link directing them to your site.

So there you have it! 4 big things that your articles must include in order to provide your readers with quality content get the search engines to notice your writing, and funnel readers back to your website.  Put your next article through this checklist and watch your results improve.