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When most people think about autoresponders, they simply think of a "follow up"
tool as the main function. While this is obviously one of the most popular functions
there are also many other uses. One such use is the publishing and distribution of
an ezine or newsletter. Since auto responder services usually are set up to send
automatic responses to the people on the list at certain intervals after they sign up,
setting up an autoresponder for the purpose of send out an ezine might be a little
confusing to a new marketer.
In this article I will outline the "broadcast" feature that many systems offer and how
to use this function to deliver your ezine content to your subscriber base.
Depending on the service or auto responder that you are using, you will need a
"broadcast" feature. The broadcast feature works essentially the same as the auto
response feature, with one big difference. The messages are not sent out at
intervals. Broadcast messages are "one time" messages that are only sent to your
current mailing list. People who sign up for your list after the broadcast has been
sent do not receive it, unless the specifically request it with an autoresponder
address, which you must set up.
(article continued below)
tool as the main function. While this is obviously one of the most popular functions
there are also many other uses. One such use is the publishing and distribution of
an ezine or newsletter. Since auto responder services usually are set up to send
automatic responses to the people on the list at certain intervals after they sign up,
setting up an autoresponder for the purpose of send out an ezine might be a little
confusing to a new marketer.
In this article I will outline the "broadcast" feature that many systems offer and how
to use this function to deliver your ezine content to your subscriber base.
Depending on the service or auto responder that you are using, you will need a
"broadcast" feature. The broadcast feature works essentially the same as the auto
response feature, with one big difference. The messages are not sent out at
intervals. Broadcast messages are "one time" messages that are only sent to your
current mailing list. People who sign up for your list after the broadcast has been
sent do not receive it, unless the specifically request it with an autoresponder
address, which you must set up.
(article continued below)
How to Use an Autoresponder to Publish Your Own Ezine
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Another cool thing about broadcasting is that you can schedule a broadcast to be
sent out right away or some time in the future which has no bearing on when the
subscriber was actually added to the mailing list.
Using the broadcast feature of most services, you can simply go and either type your
newsletter, or copy and paste it into the editor, then choose to send the broadcast to
your entire mailing list. More advanced autoresponder services will usually have
broadcasting features.
Using an auto responder to maintain a mailing list and to distribute a newsletter is a
wonderful idea. Your subscribers can easily opt-in, or opt-out, and all of the
distribution is handled for you, based on the schedule that you set. List maintenance
can become very difficult without the automation that these services provide. You can
write each issue of your ezine or newsletter well in advance, and have it delivered to
your mailing list, no matter where you are or what you are doing. That is the beauty
of automation!
Since all past broadcast and auto response messages are saved, you can easily
refer back to old issues, or allow people to request past issues. You can also use
the tracking feature throughout each issue of the newsletter to determine how many
clicks you are getting for the various products or websites that you promote in your
ezine.
Not all autoresponder programs or services have this feature so it's important that
you find this out before you make a purchase. As your marketing progresses, you
will find that this is one of the most useful features of the service or program.
sent out right away or some time in the future which has no bearing on when the
subscriber was actually added to the mailing list.
Using the broadcast feature of most services, you can simply go and either type your
newsletter, or copy and paste it into the editor, then choose to send the broadcast to
your entire mailing list. More advanced autoresponder services will usually have
broadcasting features.
Using an auto responder to maintain a mailing list and to distribute a newsletter is a
wonderful idea. Your subscribers can easily opt-in, or opt-out, and all of the
distribution is handled for you, based on the schedule that you set. List maintenance
can become very difficult without the automation that these services provide. You can
write each issue of your ezine or newsletter well in advance, and have it delivered to
your mailing list, no matter where you are or what you are doing. That is the beauty
of automation!
Since all past broadcast and auto response messages are saved, you can easily
refer back to old issues, or allow people to request past issues. You can also use
the tracking feature throughout each issue of the newsletter to determine how many
clicks you are getting for the various products or websites that you promote in your
ezine.
Not all autoresponder programs or services have this feature so it's important that
you find this out before you make a purchase. As your marketing progresses, you
will find that this is one of the most useful features of the service or program.
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Literally Beg You To Let Them Tell Their Friends About
Your Newsletter
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