The 4 Step Formula for Lead Generation Success

How do you as a home business owner go out and start generating your own targeted mlm / home business leads? 

The first thing you must understand about the process of generating your own home business leads is that it takes time and it’s not something that happens overnight. You have many hoops that you have to jump through in order to get yourself set up with everything you’re going to need. 

The goal of generating your own leads is to leverage your time and efforts by being able to cut corners on the “sorting” process as well as position yourself highly with your leads.  This means that when you do actually talk to them on the phone they already have an understanding of who you are and what your opportunity and/or product is all about. 

This makes your job promoting your home business much easier and leaves your prospects much more responsive to what you want them to do. 

So know that we know WHY we want to generate our own positioned leads…  It’s now time to look into the step by step process of doing so.

This is the "formula for success" when it comes to generating your own leads:

Step #1 – Get an online presence.

Your “Online Presence” is where you will send prospects to find out more information about you and your opportunity.  Don't make the mistake of sending people directly to your replicated website.  Most of these types of sites don't provide any call to action or a place where a person can request more information.

Step #2 – Drive traffic to your website / capture page.

There are hundreds of different marketing strategies to drive traffic to a website online.  The important this is to get as many people to your “Online Presence” as possible.

Here are a few examples…

Pay-Per-Click Search engines
Article submission online
Blogging
Press Releases
Posting on Message boards and forums
Ezine articles
Search engine submission
Offline advertising
Traffic exchanges
Purchased traffic
Plus many many more!

Traffic generation is not an easy thing to master.  It will take some patience and education on your end to learn and implement several different traffic generation strategies.

Step #3 - Convert your traffic into leads.

Using a regular website for your “Online Presence” won’t cut the cake!  You need the power of a good capture page that will convert your visitors into leads.  The goal of a good capture page isn't to sell people on the opportunity rather educate them on who you are and sell them on what you are going to share with them and why they just gotta see what's on the other side.

Step #4 - Introduce your prospects to your Opportunity.

After your prospect opts in and becomes a lead you then want to give them some background information about your company and opportunity before you ever get on the phone with them.

This is very important because you want to educate your prospects as much as possible before you ever pick up the phone to talk to them.

There are two basic strategies you can implement:

#1 – Do a simple redirect to your corporate website, movie presentation, or any website that will educate your new leads about the home business opportunity you are involved with.

#2 – Do option #1 PLUS input them into an auto-responder series of emails.  An auto-reponder is a software service that automatically sends out follow-up emails to your leads or subscribers without you having to manually do it.

While option #1 is very simple to accomplish and will get the job done, tying your new leads up in a follow-up series of emails can be very beneficial.  The top auto-responder company online right now are Aweber.

Although this might sound a bit confusing at first, it’s really a simple and profitable formula once you get the hang of it.