Custom Capture Pages vs. Generic Capture Pages

The first thing you need to do to generate your own targeted MLM / home business leads is get a capture page that you direct your online marketing efforts and potential prospects to.

What exactly is a capture page you might be asking?  Simply put, a capture page is a website that gives prospects a small amount of information about you and your opportunity and gives them a chance to “Opt-In” or “Request” more information about what you have to offer.

Now I’m guessing that many of you reading this might have a generic capture page because lots of network marketing companies out there provide them.

Although a generic capture page is better than nothing, it lacks many key functions you need if you truly want to generate “Positioned” leads that have a background about you and your opportunity.

Some other BIG problems with generic capture pages are that they’re not unique and you have no control over the look and feel of them.

What I consider a much better thing to do is to go out and create your own custom capture page.  Why?  We’ll for many reasons…  First off you have control over the content and development of your page. Second, you have the ability to make your capture page unique and sell yourself as much as the business you are selling. 

Remember, the goal of a good capture page is to give people a bit of information about yourself and a bit of information about your opportunity and combine this information in a compelling way that gets your prospects interested in what you are talking about.

There are several ways to build or get a CUSTOM capture page: 

#1 - You can build one from scratch all by yourself. 

To do this you will need to sign up for a web hosting account with Yahoo, HomeStead, GoDaddy or any of the other web hosting companies online and proceed to build a page from scratch.  Most of these web hosting companies will have easy to use site builders that you can use to do this and web hosting usually runs between $10 and $20 a month.

The downside to building your own capture page from scratch is that you’re on your own in terms of what to write, how to design it and how to make it work effectively. Since you’re on your own it could take a lot of trial and error before you get something that actually produces.  If you are not an expert at writing ad copy, website design, graphics and sales this probably isn’t the best option for you. 

#2 – Another way to get a custom capture page built is to hire a professional to do it for you. 

Depending on where you go this can cost between $300 and $1000 for one very solid capture page.  I’ve been building professional capture pages for years and I know that I usually charge $60 an hour with the average project costing around $500 to $1000.  Plus I charge a web hosting fee for that page of $20 a month.

The downside to having someone else build your capture page is that it is very hard to make changes after the page is built.  What if you want to use a new picture or change the re-direct link?  Often times you are at the mercy of the designer and additional edits will probably cost you money.

#3 – By far the best way for a home business owner or network marketer to get their own custom capture page is to build it themselves.

In order to build your own capture pages you really only need a few things.

1. A website building program (I recommend WYSIWYG)
2. An autoresponder ( I recommend Aweber)
3. A webhost (I recommend HostGator)

Since YOU build the page, you can always make edits to those pages yourself.  Using the three sources I recommended above it will only take just a few hours to have your first capture page online.