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The first thing you need to do to generate your own targeted MLM / home business
leads is get a capture page that you direct your online marketing efforts and potential
prospects to.
What exactly is a capture page you might be asking? Simply put, a capture page is
a website that gives prospects a small amount of information about you and your
opportunity and gives them a chance to “Opt-In” or “Request” more information about
what you have to offer.
Now I’m guessing that many of you reading this might have a generic capture page
because lots of network marketing companies out there provide them.
Although a generic capture page is better than nothing, it lacks many key functions
you need if you truly want to generate “Positioned” leads that have a background
about you and your opportunity.
Some other BIG problems with generic capture pages are that they’re not unique and
you have no control over the look and feel of them.
What I consider a much better thing to do is to go out and create your own custom
capture page. Why? We’ll for many reasons… First off you have control over the
content and development of your page. Second, you have the ability to make your
capture page unique and sell yourself as much as the business you are selling.
Remember, the goal of a good capture page is to give people a bit of information
about yourself and a bit of information about your opportunity and combine this
information in a compelling way that gets your prospects interested in what you are
talking about.
(article continued below)
leads is get a capture page that you direct your online marketing efforts and potential
prospects to.
What exactly is a capture page you might be asking? Simply put, a capture page is
a website that gives prospects a small amount of information about you and your
opportunity and gives them a chance to “Opt-In” or “Request” more information about
what you have to offer.
Now I’m guessing that many of you reading this might have a generic capture page
because lots of network marketing companies out there provide them.
Although a generic capture page is better than nothing, it lacks many key functions
you need if you truly want to generate “Positioned” leads that have a background
about you and your opportunity.
Some other BIG problems with generic capture pages are that they’re not unique and
you have no control over the look and feel of them.
What I consider a much better thing to do is to go out and create your own custom
capture page. Why? We’ll for many reasons… First off you have control over the
content and development of your page. Second, you have the ability to make your
capture page unique and sell yourself as much as the business you are selling.
Remember, the goal of a good capture page is to give people a bit of information
about yourself and a bit of information about your opportunity and combine this
information in a compelling way that gets your prospects interested in what you are
talking about.
(article continued below)
Custom Capture Pages vs. Generic Capture Pages
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There are several ways to build or get a CUSTOM capture page:
#1 - You can build one from scratch all by yourself.
To do this you will need to sign up for a web hosting account with Yahoo,
HomeStead, GoDaddy or any of the other web hosting companies online and
proceed to build a page from scratch. Most of these web hosting companies will
have easy to use site builders that you can use to do this and web hosting usually
runs between $10 and $20 a month.
The downside to building your own capture page from scratch is that you’re on your
own in terms of what to write, how to design it and how to make it work effectively.
Since you’re on your own it could take a lot of trial and error before you get something
that actually produces. If you are not an expert at writing ad copy, website design,
graphics and sales this probably isn’t the best option for you.
#2 – Another way to get a custom capture page built is to hire a professional to do
it for you.
Depending on where you go this can cost between $300 and $1000 for one very
solid capture page. I’ve been building professional capture pages for years and I
know that I usually charge $60 an hour with the average project costing around $500
to $1000. Plus I charge a web hosting fee for that page of $20 a month.
The downside to having someone else build your capture page is that it is very hard
to make changes after the page is built. What if you want to use a new picture or
change the re-direct link? Often times you are at the mercy of the designer and
additional edits will probably cost you money.
#3 – By far the best way for a home business owner or network marketer to get
their own custom capture page is to use a complete capture page design and
marketing service, like MyCaptureSystem.
The MyCaptureSystem program gives you all the tools to build an unlimited number
of your very own custom capture pages. MyCaptureSystem, hosts your pages for you,
gives you pre-written ad copy and website designs, has a marketing resource center
that shows you how to drive traffic to your pages, plus many advanced marketing
features that can kick your lead generation efforts into high gear.
Since YOU build the page, you can always make edits to those pages yourself and
manage all your marketing campaigns from one easy to use back office. You can
learn more about this program by going to MyCaptureSystem.com.
#1 - You can build one from scratch all by yourself.
To do this you will need to sign up for a web hosting account with Yahoo,
HomeStead, GoDaddy or any of the other web hosting companies online and
proceed to build a page from scratch. Most of these web hosting companies will
have easy to use site builders that you can use to do this and web hosting usually
runs between $10 and $20 a month.
The downside to building your own capture page from scratch is that you’re on your
own in terms of what to write, how to design it and how to make it work effectively.
Since you’re on your own it could take a lot of trial and error before you get something
that actually produces. If you are not an expert at writing ad copy, website design,
graphics and sales this probably isn’t the best option for you.
#2 – Another way to get a custom capture page built is to hire a professional to do
it for you.
Depending on where you go this can cost between $300 and $1000 for one very
solid capture page. I’ve been building professional capture pages for years and I
know that I usually charge $60 an hour with the average project costing around $500
to $1000. Plus I charge a web hosting fee for that page of $20 a month.
The downside to having someone else build your capture page is that it is very hard
to make changes after the page is built. What if you want to use a new picture or
change the re-direct link? Often times you are at the mercy of the designer and
additional edits will probably cost you money.
#3 – By far the best way for a home business owner or network marketer to get
their own custom capture page is to use a complete capture page design and
marketing service, like MyCaptureSystem.
The MyCaptureSystem program gives you all the tools to build an unlimited number
of your very own custom capture pages. MyCaptureSystem, hosts your pages for you,
gives you pre-written ad copy and website designs, has a marketing resource center
that shows you how to drive traffic to your pages, plus many advanced marketing
features that can kick your lead generation efforts into high gear.
Since YOU build the page, you can always make edits to those pages yourself and
manage all your marketing campaigns from one easy to use back office. You can
learn more about this program by going to MyCaptureSystem.com.
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