 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
PPC stands for Pay Per Click - a popular advertising technique on the Internet.
Found on websites, advertising networks, and especially on search engines, PPC
advertising involves sponsored links that are typically in the form of text ads. These
are usually placed close to search results, where an advertiser pays a particular
amount to visitors who click on these links or banners and land on the advertiser's
web page.
In essence, PPC advertising is all about bidding for the top or leading position on
search engine results and listings. Advertisers do this by buying or bidding on
keyword phrases that are relevant to their products or services - the higher the bid,
the higher the spot on the search results, the more the people will find the ad (and
click on it) to go to their websites (this is why some people call it "keyword
auctioning"). Advertisers would then pay the bidding price every time a visitor clicks
through the website.
PPC advertising is also known under the following names/variations:
- Pay per placement
- Pay per performance
- Pay per ranking
- Pay per position
- Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Choosing a Pay Per Click search engine or service to advertise with.
2. Setting up an account and/or deposit funds.
3. Creating a keyword list.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of
promoting a business online.
(continued below)
Found on websites, advertising networks, and especially on search engines, PPC
advertising involves sponsored links that are typically in the form of text ads. These
are usually placed close to search results, where an advertiser pays a particular
amount to visitors who click on these links or banners and land on the advertiser's
web page.
In essence, PPC advertising is all about bidding for the top or leading position on
search engine results and listings. Advertisers do this by buying or bidding on
keyword phrases that are relevant to their products or services - the higher the bid,
the higher the spot on the search results, the more the people will find the ad (and
click on it) to go to their websites (this is why some people call it "keyword
auctioning"). Advertisers would then pay the bidding price every time a visitor clicks
through the website.
PPC advertising is also known under the following names/variations:
- Pay per placement
- Pay per performance
- Pay per ranking
- Pay per position
- Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Choosing a Pay Per Click search engine or service to advertise with.
2. Setting up an account and/or deposit funds.
3. Creating a keyword list.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of
promoting a business online.
(continued below)
Pay Per Click Advertising
| More About Pay Per Click Advertising |
Here are some key benefits of PPC:
#1 - Get launched immediately. PPC advertisements are implemented very quickly -
they can go online within an hour after winning the bid and paying for it.
#2 - Obtain specific, pre-qualified, and quality traffic. Pay Per Click provides you with a
quality or a well-targeted traffic. Visitors are narrowed down into qualified people who
are actually looking for specific products and/or services that you offer - those who
are more likely to become a lead and complete a transaction (either by buying your
product or subscribing to the service that you are offering).
#3 - Widen your reach. PPC advertising provides additional traffic to your site, aside
from the natural or "organic" search engines.
#4 - Track your investment. Pay Per Click advertising makes use of a tracking system
that will determine exactly who comes to the website and what they do once they
arrive - the length of their stay on the site and the number of pages (including the
actual pages) that they view. These are valuable tools in determining statistics such
as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the
percentage of visitors who are converted into customers or leads).
Here are some important things to consider when planning on a pay per click
campaign:
1. Know your product. Take an inventory of the product and/or services that you have
to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it.
This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your
money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or
expenses. Know when to stop and terminate your PPC program - if you spend more
on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do
some keyword research, either by actually looking at existing search terms or with
the use of online keyword suggestion tools, to know which terms are mostly used
when searching for items that are related to your business. Focus on specific
keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a
searcher. There are several approaches to this:
- Discount offers
- Testimonials
- Celebrity/famous endorsers
- Money-back guarantees
- Free trials or sample offers
- Freebies
- Reverse psychology
- Major benefits (ie. Lose weight)
- Direct instructions (ie. Click here)
7. Maintain a professional-looking site. Your web content should be regularly
updated and checked for spelling and grammatical errors. There should be no
broken links or images. The website should be simple - designed in such a way that
it will be easy for visitors to navigate and load. Include contact details to create a
good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize
the return on your investment.
#1 - Get launched immediately. PPC advertisements are implemented very quickly -
they can go online within an hour after winning the bid and paying for it.
#2 - Obtain specific, pre-qualified, and quality traffic. Pay Per Click provides you with a
quality or a well-targeted traffic. Visitors are narrowed down into qualified people who
are actually looking for specific products and/or services that you offer - those who
are more likely to become a lead and complete a transaction (either by buying your
product or subscribing to the service that you are offering).
#3 - Widen your reach. PPC advertising provides additional traffic to your site, aside
from the natural or "organic" search engines.
#4 - Track your investment. Pay Per Click advertising makes use of a tracking system
that will determine exactly who comes to the website and what they do once they
arrive - the length of their stay on the site and the number of pages (including the
actual pages) that they view. These are valuable tools in determining statistics such
as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the
percentage of visitors who are converted into customers or leads).
Here are some important things to consider when planning on a pay per click
campaign:
1. Know your product. Take an inventory of the product and/or services that you have
to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it.
This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your
money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or
expenses. Know when to stop and terminate your PPC program - if you spend more
on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do
some keyword research, either by actually looking at existing search terms or with
the use of online keyword suggestion tools, to know which terms are mostly used
when searching for items that are related to your business. Focus on specific
keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a
searcher. There are several approaches to this:
- Discount offers
- Testimonials
- Celebrity/famous endorsers
- Money-back guarantees
- Free trials or sample offers
- Freebies
- Reverse psychology
- Major benefits (ie. Lose weight)
- Direct instructions (ie. Click here)
7. Maintain a professional-looking site. Your web content should be regularly
updated and checked for spelling and grammatical errors. There should be no
broken links or images. The website should be simple - designed in such a way that
it will be easy for visitors to navigate and load. Include contact details to create a
good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize
the return on your investment.
| Opt Out Anytime - Never any Spam! |
| Sign up for the "Red Hot" HomeBizGalaxy.com Ezine and Discover Insider Tips, Tricks and Techniques for Making More Money Online! |
| Subscribe Now! |
| Pay Per Click Offers |
| Copyright © All Rights Reserved / HomeBizGalaxy.com / Xplosive Marketing Inc. - Terms of Use and Privacy Policy |
| Special Offer - Ultimate Dirty Internet Marketing Tricks |
| Sign Up For The HomeBizGalaxy.com Ezine and Get A FREE Copy of "Ultimate Dirty Internet Marketing Tricks" |
Read this eBook and discover:
The "Sly" methods used by wealthy Internet marketers
everyday to rake in ridiculous profits.
everyday to rake in ridiculous profits.
Crafty strategies that work and if you're not using them...
You're losing money!
You're losing money!
How to get your website visitors to pay attention and
respond to your message.
respond to your message.
Plus Much More...
| Subscribe Now & Claim "Ultimate Dirty Internet Marketing Tricks" For Free! |
| Opt Out Anytime - Never any Spam! |
