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Keyword density simply means how many times a keyword or key phrase is listed
on a page of a website. The question is what is the correct keyword density a
marketer should use when optimizing their website for the search engines and is
keyword density the most important thing?
While some say that 2% to 8% is the ideal density of keywords for SEO purposes.
Others claim that optimum density for Google specifically is 2% and that anything
higher will result in your site being penalized. For Yahoo and MSN, I've also heard
that 5% keyword density is the limit. But is this really the case?
In my experience investigating SEO techniques, most Internet marketers have been
pushing the high end of the spectrum with keyword seeding density at 10% or
higher. Now, if Google, which happens to be the most popular search engine in the
Internet, does indeed penalize websites with keywords seeded at more than 2%,
don’t you think that it’s senseless for people to be doing this?
Since Google, Yahoo and MSN began incorporating relevance of keywords to the
actual content into their web crawlers. Keyword density, which was the main focus of
web masters at that time, became a secondary consideration.
Unfortunately, some web masters and Internet marketers still stress keyword
importance over content relevance. For example, the words “book”, “car” and
“shopping” are most commonly used in Internet searches. If you had those words in
your site, you have a guaranteed hit. This system would work before. You could use
sex as a keyword, but your website actually contains information about potato
farming.
(article continued below)
on a page of a website. The question is what is the correct keyword density a
marketer should use when optimizing their website for the search engines and is
keyword density the most important thing?
While some say that 2% to 8% is the ideal density of keywords for SEO purposes.
Others claim that optimum density for Google specifically is 2% and that anything
higher will result in your site being penalized. For Yahoo and MSN, I've also heard
that 5% keyword density is the limit. But is this really the case?
In my experience investigating SEO techniques, most Internet marketers have been
pushing the high end of the spectrum with keyword seeding density at 10% or
higher. Now, if Google, which happens to be the most popular search engine in the
Internet, does indeed penalize websites with keywords seeded at more than 2%,
don’t you think that it’s senseless for people to be doing this?
Since Google, Yahoo and MSN began incorporating relevance of keywords to the
actual content into their web crawlers. Keyword density, which was the main focus of
web masters at that time, became a secondary consideration.
Unfortunately, some web masters and Internet marketers still stress keyword
importance over content relevance. For example, the words “book”, “car” and
“shopping” are most commonly used in Internet searches. If you had those words in
your site, you have a guaranteed hit. This system would work before. You could use
sex as a keyword, but your website actually contains information about potato
farming.
(article continued below)
Keyword Density Vs. Keyword Relevance
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This system of keyword importance and density lead to misleading search results.
Because of the decrease in serviceability of search engines due to the abusers of
the system, search engine operators decided to add the value of keyword
relevance to actual content to better their service to Internet surfers. So if you are
talking about potato farming and scatter the word sex all throughout your article just
to attract more traffic, the search engine will get confused because your keyword
does not have any relevance to your content at all. When this happens, the search
engine can ignore you, penalize you or blacklist your website from its search index.
If you take the time to read newsletters or articles about keywords today, you will
mostly find similar emphasis on keyword relevance. When you write an article
seeded with keywords that are relevant to your product or idea, you are doing several
things at once. Your first accomplishment is in having a greater chance of higher
search engine result rankings. Because the search engine understands what your
website is all about, it would not hesitate to churn it out as a search result from a
user query relevant to your keywords.
Second, by having relevant keywords on your site, you get more chances of
attracting the right kind of traffic. Having more relevant website hits gives you more
chances of selling your product because your product is exactly the reason why the
users are directed to your site. Because of the relevance of your article, your ratio of
relevant to irrelevant surfer traffic increases.
Third, as a result of highly relevant keywords and content, the users will find your
website very useful and will most likely decide to mark your site down for another
visit just to find out if they can get something useful out of it again.
Lastly, even though you will experience a significantly reduced traffic count, you don’t
really lose anything since most searchers tend to get annoyed when they are re-
directed to a website that doesn’t contain anything related to their search. You
increase and enhance the usefulness and reputation of your site without having to
resort to dirty, misleading tactics for traffic generation.
Because of the decrease in serviceability of search engines due to the abusers of
the system, search engine operators decided to add the value of keyword
relevance to actual content to better their service to Internet surfers. So if you are
talking about potato farming and scatter the word sex all throughout your article just
to attract more traffic, the search engine will get confused because your keyword
does not have any relevance to your content at all. When this happens, the search
engine can ignore you, penalize you or blacklist your website from its search index.
If you take the time to read newsletters or articles about keywords today, you will
mostly find similar emphasis on keyword relevance. When you write an article
seeded with keywords that are relevant to your product or idea, you are doing several
things at once. Your first accomplishment is in having a greater chance of higher
search engine result rankings. Because the search engine understands what your
website is all about, it would not hesitate to churn it out as a search result from a
user query relevant to your keywords.
Second, by having relevant keywords on your site, you get more chances of
attracting the right kind of traffic. Having more relevant website hits gives you more
chances of selling your product because your product is exactly the reason why the
users are directed to your site. Because of the relevance of your article, your ratio of
relevant to irrelevant surfer traffic increases.
Third, as a result of highly relevant keywords and content, the users will find your
website very useful and will most likely decide to mark your site down for another
visit just to find out if they can get something useful out of it again.
Lastly, even though you will experience a significantly reduced traffic count, you don’t
really lose anything since most searchers tend to get annoyed when they are re-
directed to a website that doesn’t contain anything related to their search. You
increase and enhance the usefulness and reputation of your site without having to
resort to dirty, misleading tactics for traffic generation.
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